The 6 Factor Checklist to Picking The Best Digital Marketing Agency

Let’s face it – there are tons of digital marketing agencies in Singapore, probably more than we ever need.

You might have been on the other end of cold calls and emails that blatantly pitch generic and no-value marketing services that makes you want to hang up without a second thought.

But when you are seriously considering outsourcing your digital marketing to take your company to the next level, how do you pick the best digital marketing agency in Singapore to work with?

We have realised that good digital marketing agencies share 6 common factors.

Simply run through this 6-factor checklist to pick the best digital marketing agency for your company:

1. Focus on Returns

At the end of the day, a digital marketing agency’s role is to help you grow your business. There is no way around this fact. Creative artwork, cool graphics, nice user-interface, funny posts and etc are good, but they shouldn’t be the focus of an agency.

You don’t hire a marketing agency to help you spend your spare cash. You hire a marketing agency to help you make more money.

Therefore, a good digital marketing agency should always put your business objectives and return on investments as the sole priority. This means doing possible sales projections, understanding your margins, and gearing their strategies towards helping you make more money.

Unfortunately, very few digital agencies in Singapore do this. And that’s what makes Heroes of digital different – our entire company is founded upon the premise of generating a positive ROI for our clients.

2. Accessibility

We understand the frustration of not having direct access to the people who manage your campaigns whenever you need them.

Good agencies would understand the desire of clients to have easy access to the person in charge, especially during emergencies. Within reasonable boundaries, account managers would meet urgent matters and resolve the issue as soon as it arises, regardless of the day of the week.

3. Accountability

You need to be able to trust that your agency to deliver the website traffic, increased brand awareness, and leads, with your business objectives and goals in mind.

At Heroes of Digital, we place high importance in meeting our client’s goals within the budget and deadline decided at the start of the relationship. We constantly keep our clients updated on the progress and campaign results because we are not only delivering digital services, but also interested in your business growth.

4. Advice and Leadership

You would expect your agency to lead and give advice as a trusted expert.

You need an agency that proactively brings you ideas, actively listen to your thoughts and feedback, and ask you insightful questions. “Order-takers” and “yes men” are not enough. If an agency is just executing your ideas, it defeats the purpose of outsourcing. A full-time in-house marketing executive would be more appropriate in this case.

At Heroes of Digital, we provide strategic advice on Marketing. We pride ourselves on being leaders and giving sound advice and solutions to our clients of varying industries and project scale. We never take things at face value and are not afraid to voice out when we feel there is a better way.

5. Cost Effectiveness

The best digital marketing agencies usually charge a premium because of the high quality of work done for promised results. Like all things in life, “you get what you paid for”.

But the cost shouldn’t be considered as a lumpsum. The best angle in determining whether an agency package is ‘value for money’ is the cost-effectiveness. For every dollar spent, what do you get in return?

A good digital marketing agency should advise and help you spend every dollar wisely. It’s about having the right vision so that all of the money and efforts are investing in the right areas.

6. Business Acumen

In today’s world, marketing touches every aspect of a business. You should expect your digital marketing agency to understand your business as much as possible. You need someone at the table who can recognise and solve business problems.

Having business acumen and understanding is a big part of what makes Heroes of Digital different. We aim to thoroughly understand our client’s business and tailor solutions to achieve their business objectives.

If you are looking to hire a digital marketing agency to help your company grow, you will never go wrong by running them through this 6-factor checklist.

Get in touch with us today to find out more!