Anyone can run a Google ad. Just search how to do it on Youtube.
Anyone can run a Facebook ad. Again, you can find out how to on Youtube.
It’s the same for running Facebook ads. In fact, Facebook even offers free videos on how to set up your own Facebook marketing campaign.
The point is that anyone can run their own digital marketing if they put the time and effort in learning how to do it.
But why do so many digital marketing campaigns fail if it’s so simple that you can do it yourself?
The reason why so many digital marketing campaigns fail is precisely because many agencies just simply help you create and upload a Google or Facebook ad.
At the end of the month, they then report to you the number of impressions and clicks you get for your respective keywords.
This is an extremely limiting view of digital marketing.
So limiting that, as mentioned, you can actually do it yourself. Save yourself thousands of dollars.
But for campaigns that are wildly successful, there is a key difference. Assuming factors like brand recognition and industry are equal, the one key factor that determines success and failure is…
But what really is strategy?
Strategy is defined as a plan of action designed to achieve a long-term or overall goal.
Creating and uploading a Google ad is not a strategy. It’s just manual labor. You can learn how to do it yourself.
Strategy in digital marketing or lead generation mostly, consists of 3 key parts:
- Brand positioning – How will you stand out from your competitors? What messaging will you use?
- Lead magnet – A lead magnet is basically what you will offer to in exchange for a new lead’s name, email address, and even mobile phone number. This is one of the most effective ways to lower your cost-per-lead. Common forms of lead magnets are first time trials or discounts, free previews, free consultation, and etc. The decision to pick the right lead magnet is key in attracting qualified leads. You don’t want freebie seekers.
- Lead conversion sales process – When you generate new leads, do you have a proper system to effectively convert these leads into actual sales? How are you going to maximise profits for customers that buys your products/services?
These 3 things when done right, will make your campaign successful and give you the positive return on investment (ROI) you are looking for.
Without these 3 things, your campaign will likely be underperforming to its full potential.
Sadly, many digital marketing agencies’ view of a digital marketing campaign is to simply send traffic to a generic home page or product page.
At Canny Digital, we pride ourselves on providing superior digital marketing strategy so that your campaign has a much higher chance of being successful.
If you’re looking to take your digital marketing campaign to the next level, and achieve various success similar to that of our clients’, then simply call 6966 7424 to speak to one of our consultants today.